Desperate or Genius? Learn How This Young Woman Stuck It to Cancer

Hundreds of Thousands of Lives Touched

Shell’s unexpected coping mechanism has shed light on a struggle that afflicts hundreds of thousands of women every year. She’s created a voice, a dialogue, and a larger community, empowering women in their struggles with cancer treatment and hair loss.

Shell’s decision to take such a personal struggle and display it — comedically, frankly, openly — on the endless stage of social media was a demonstration of incredible courage.