The First Puff
Shell’s first puff wasn’t drugs or a cigarette — it was a cocoa puff! Shell shared of that moment, “We looked over at the cocoa puffs on the shelf and thought… let’s stick those to your head.” The idea was, well, absurd — but, like the cocoa puff, it stuck!
That was the beginning. Shell and her father covered her head in tiny cocoa puffs — it wasn’t hair, but it was certainly amusing. And they didn’t stop there. Shell and her father filmed their shenanigans, and coupled the absurdity of the situation with Shell’s wry humor, genuine smile, and relatability.
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